Good Times renews restaurant prototype with fresh look and local flair

Beloved Colorado brand gets upgrades with digital innovations and unique artistic touches

Denver, CO (RestaurantNieuws.com) Good Times Burgers and Frozen Custard is introducing a new, modernized prototype for all of its units, with the goal of completing the system-wide redesign in the next two years.

The beloved Colorado brand — born in Boulder 37 years ago — is looking to maintain its heritage of speedy drive-thru burgers and frozen custard while modernizing the experience with new, contemporary remodels. The renovated locations will feature a contemporary color palette with red awnings, new signage featuring the updated logo, and accents featuring Colorado state flag colors as a nod to its roots. All company-owned locations have been upgraded with digital menu boards, and all Good Times point-of-sale systems will be updated by September 2024, creating a more seamless, welcoming ordering experience.

Four of the most recent renovations also feature new murals by native Colorado artists that pay homage to Good Times’ local roots. Michael Ortiz (Denver locations on Federal Boulevard and Broadway), David Swartz (Lakewood), and Julia Williams, aka “The Designosaur” (Littleton), have each added a distinctive, communal feel to the Good Times experience in the neighborhood.

“We’re so excited to bring our guests a fresh look while maintaining the special experience they know and love from Good Times,” said Senior Vice President of Operations Don Stack. “By integrating modern technology and design, the brand remains competitive in the industry while celebrating our Colorado heritage and better fast food — cornerstones of the Good Times identity.”

To date, five Good Times units have been upgraded, one is under construction, and ten are scheduled for renovation by 2025. All locations are expected to be completed by 2026.

Good Times aims to provide guests with an elevated fast food experience by serving responsibly raised beef and chicken free of hormones and antibiotics, its signature spicy Wild Fries, and its small batch frozen custard — a dessert it brought to the state in 2000. For more information about Good Times or to find the location nearest you, visit GoodTimesBurgers.com.

About Good Times Restaurants Inc.

Good Times Restaurants Inc. (GTIM) owns and licenses 40 Bad Daddy’s Burger Bar restaurants through its wholly owned subsidiaries. Bad Daddy’s Burger Bar is a full-service “small box” restaurant concept featuring a chef-curated menu of gourmet signature burgers, chopped salads, appetizers and sandwiches with a full bar and a focus on a selection of craft beers in an energetic atmosphere that appeals to a broad consumer base. Additionally, Good Times Restaurants Inc., through its wholly owned subsidiaries, owns, operates and franchises 31 Good Times Burgers & Frozen Custard restaurants primarily in Colorado. Good Times is a regional quick-service concept featuring 100% all-natural burgers and chicken sandwiches, signature wild fries, green chile breakfast burritos and fresh frozen custard desserts.

Contact:
Maddie Stout
Champion
972-336-1888
[email protected]