Holywater’s My Drama App: AI-Powered Short Dramas That Are Shaking Up the Market

• Holy water My drama app offers more than 30 soap operas.
• An artificial intelligence (AI) chatbot allows viewers to interact with fictional characters.
• The app launched in April and now has 1 million users and $3 million in revenue.
• Holywater also runs My passiona successful reading app with a large content library.
• My drama attracts an existing fan base by adapting My passion books in movies.
• AI-generated characters played by real actors ensure greater user engagement.
• AI models are used to reduce production costs and accelerate content creation.
• My drama plans to release 100 titles by the end of the year and expand AI interactions.
• The app generates revenue through coin packs for premium access and ad-free viewing.

Top AI News:

Holywater, a media tech startup from Ukraine, is disrupting the short drama app industry with My dramathe latest offering. The app features over 30 shows, most of which follow a soap opera format to keep the audience engaged. To increase viewer engagement, Holywater is introducing an AI-powered chatbot that allows users to interact with characters, rivaling companies like Character.AI.

Since its launch in April, My drama has attracted 1 million users and generated $3 million in revenue. Holywater, founded by Bogdan Nesvit and Anatolii Kasianov, also runs My passiona popular reading app for romance titles. The company is poised for further growth with $90 million in annual recurring revenue (ARR) across its products.

While Quibi struggled, the short drama app market is booming. In the first quarter of 2024, 66 apps generated $146 million in global consumer spending, according to Appfigures. Holywater believes My drama stands out for its robust content library, which includes thousands of books from My passion in films and thus attracted a loyal fan base.

By the end of the year, My drama plans to release 100 titles and introduce AI characters that viewers can chat with, starting with Jaxon, the billionaire from “The Shy Beauty and the Billionaire Beast,” and Hayden, a mafia heir from “Love Captive to a Mafia Boss.” The app, which does not allow NSFW content, will let users request images of the characters.

A standalone app, My imaginationis in beta. It offers deeper, more personalized interactions with AI characters. Users will eventually be able to create their own characters, similar to what Character.AI offers.

Interestingly, the AI ​​characters Jaxon and Hayden are played by real actors Nazar Grabar and Bodgan Ruban, who are paid a higher salary than their usual salaries. Holywater uses AI models from ElevenLabs, Stable Diffusion, OpenAI, and Meta’s Llama 3 to reduce production costs for scriptwriting and voice acting. For example, an AI-generated house fire scene costs just $100, compared to the usual $8,000.

Holywater plans to further improve the AI ​​chatbot function, allowing users to unlock new scenes through character interactions. Video and voice chat capabilities are also being developed. My drama is available on iOS, Android, and the web, with most episodes behind a paywall. Users can purchase coin packs ranging from $2.99 ​​to $19.99 per week for premium access and ad-free viewing.

Conclusion:

The success of My drama reflects a significant shift in the media landscape, where AI-powered storytelling is creating new opportunities for content engagement. Holywater’s ability to leverage AI for cost-efficiency and personalized viewer experiences gives it a competitive edge in the booming short-form drama app market. This trend, fueled by consumer demand for interactive and immersive content, highlights how AI integration is likely to become standard practice in media production, delivering significant cost savings and faster turnaround times. As more companies adopt similar approaches, the media and entertainment sector will see increased competition, with new players like Holywater challenging established platforms by delivering innovative, AI-powered user experiences.

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