The three sheep of ‘crazy’ brother Yang were fined 68.95 million RMB

Posted on by Vaseline

Before National Day, the controversies surrounding ‘Crazy’ Little Brother Yang and the Three Sheep Group behind him finally came to an end, or did they? Two official statements from authorities, an apology and facial expressions have seemingly put an end to the months-long saga.

On September 27, ten days after an investigation by the market regulatory authorities of the hometown of Hefei, Anhui, the investigation found that the Three Sheep Group had indeed misled consumers in the livestream sales for the Meisun moon cakes. The decision was to suspend trading to resolve the issue, as well as impose a hefty fine of 68.95 million RMB (9.81 million USD).

Meanwhile, on September 22, an audio recording claiming to be the voice of Lu Wenqing, the president and third “sheep” of the Three Sheep Group, went viral. The recorded voice talks about the dirty dealings behind closed doors in the company, including the alleged sexual exploitation of female streamers and plans to replace the ‘crazy’ Yang twins if they were to leave due to the scandal. On the same day as the regulator’s announcement, Hefei police also released a statement on the recording, which appeared to be AI-generated. A suspect has been arrested for investigation. Even the developer of the tool used in the suspected crime has made a statement about this.

As if coordinated with the local regulator and police, Three Sheep immediately issued an apology for misleading consumers offered a refund to anyone who purchased Meisun and a problematic batch of beef buns, as well as three times the value of the purchases as compensation.

On September 29, Yang made his first public appearance since the mooncake fiasco on the livestream channel of one of Three Sheep’s affiliated influencers, albeit only for a National Day greeting without commenting on the controversies. This marks the end of the month-long saga that began when Xinba began his joint attack on Yang and Three Sheep.

With Xinba moving into the supermarket sector, Li Jiaqi launching its operations in Southeast Asia and Dong Yuhui facing more controversies, the days of super streamers seem to be well and truly over. With Double 11 imminent, Xinba’s apprentice Dandan becoming the first female streamer to reach 100 million followers and Li Jiaqi’s Mei One with their new champion, Li’s former assistant streamer Wangwang, perhaps a new generation of super streamers is emerging?

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