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Tesla’s Cybertruck: A Success or a Failure?

Tesla’s (TSLA) Cybertruck certainly turned heads when it was unveiled in 2019. With its futuristic design and bold promises, it immediately captured the attention of Tesla fans and the general public alike — in good ways and bad. Now that the Cybertrucks have started rolling off Tesla’s assembly line, the issue remains divisive: Some call it innovative; others say it’s just plain ugly. Regardless, there are currently 11,688 Cybertrucks on the road. But with countless production delays, recalls and questions about its practicality, some investors are worried that the Cybertruck could quickly lose its appeal. “There’s still a lot of unmet demand for the Cybertruck,” says Pras Subramanian, senior autos reporter at Yahoo Finance. If Tesla wants to “meet its $50,000 price tag, they’re going to have to continue to reduce their industrialization costs.” It’s cost, among other things, that has investors worried lately. Despite recent gains, Tesla remains under pressure as investors reassess what kind of growth and stability the company can achieve, particularly as electric vehicle sales slow across the board. The latest EV sales report from Cox Automotive found that Tesla’s share of U.S. EV sales fell below 50% for the first time, as Ford ( F ), Kia and BMW saw growth. Yahoo Finance takes a closer look at why the Cybertruck is so polarizing and whether it has the potential to become a force to be reckoned with in the EV market.