Community Link: Mojo Up – Indianapolis News | Indiana Weather | Indiana Traffic

INDIANAPOLIS (WISH) — Each week on Community Link, Carolene Mays highlights an organization or business that is making a positive impact in the community.

This week, Mays was joined by Travis Brown, founder and CEO of Mojo Up.

Mojo Up helps clients tell their stories and shape their brands, enabling businesses to make their biggest impact.

Brown started Mojo Up in 2019. He says part of his motivation to start Mojo Up stems from a desire to help people see their full potential.

“We (saw) people who were really good at what they did and they were having a lot of success, but not enough people knew how great they were,” Brown said. “I just wanted to be a part of helping people tell their story, you know? Shape their brains so they can make their biggest impact.”

Brown says he didn’t have a marketing background before starting Mojo Up. He spent much of his career as a practitioner and motivational speaker. But through his work, he says, he learned how to build his own brand and market himself.

He also shares what a client would gain from his business. Mojo Up works with both large corporations and nonprofits, Brown says, and while nonprofits are trying to make an impact, most may not know where to start or how to do it.

“We come in, we build them a blueprint that really helps them understand the right way to build and market a brand. Then we help them actually execute it — do all the cool stuff, right?” Brown said. “The graphic design, the video production, the social media, and putting it out there to really help the people they’re trying to connect with the most.”

Brown also talks to some of Mojo Up’s current and former clients and how they’ve helped them build their brands. He also tells Mays about the various programs Mojo Up offers to help businesses build their blueprints and start the next chapter.

Watch the full interview above for more.