Inditex brand Bershka to launch in India this year with first store in Mumbai

Spanish clothing company Inditex is planning to launch its youth-focused and trend-driven Bershka brand in the Indian market following the rapid growth of its Zara brand. Bershka’s first physical store in the country is scheduled to open in Mumbai in November.

“Bershka will open its first Indian store on November 1,” an unnamed source close to the development told India Retailing. The brand’s first physical store will open at Phoenix Palladium Mall in Mumbai’s Lower Parel and the outlet is currently undergoing renovations, Apparel Resources reported.

The upcoming Bershka store is located next to an upcoming Uniqlo outlet at Phoenix Palladium Mall, which is also set to open. The mall is home to a wide selection of global clothing brands, including American Eagle, Burberry, Calvin Klein Jeans, Emporio Armani, Gant and Gas, according to the website.

Inditex or Industria de Diseño Textil, SA is headquartered in Galicia, Spain and operates in over 93 global markets. The company also operates the youth-focused clothing brand Pull&Bear, which it is currently considering launching in the Indian market in 2025.

In 2010, Inditex launched Zara in India, and the brand became profitable after less than a year in business. Zara now has 21 stores in the country and continues to grow, albeit at a slower pace. Bershka targets a younger audience than Zara, focusing on Gen Z shoppers inspired by technology, music and social networking, according to Inditex’s website.