What is Fluffy Coke? The Internet’s Newest Drinking Obsession

It’s time to ditch the classic root beer float. There’s a new, ultra-sweet soda that’s making waves among sugar addicts.

For anyone craving spicy pops with thick, soothing swigs of marshmallow, TikTok users are recommending you try their latest obsession: Fluffy Coke. With over 20.7 million posts on the app alone, the fluffy, fizzy concoction is proving to be the mocktail of the summer for anyone with a sweet tooth.

For weeks, Gen Z fans have been rushing to soap their glasses with the classic sandwich spread Fluff before pouring in their ice-cold Coke. But what inspired this concoction? The Fluffy Coke is a new twist on an earlier trend that saw frosting spooned down the inside of a cup before the drink was added.

On July 6, TikToker Emma Grace amassed over 3.8 million views on the video she posted titled “Making a Fluffy Coke with my Memama.” Emma and her Memama can be seen slurping their cold drinks through large yellow straws.

“Look how fluffy my Coca-Cola is,” said Memama. “We’re going to make a fluffy Coca-Cola.”

Emma then demonstrated how to use a rubber spatula to spread the Fluff all over the inside of her plastic cup. “Ooo, I could eat a big spoonful of this,” Memama exclaimed as she covered her clear cup with the white treat.

The duo then filled their cups with the ‘good ice cream’, the small round ice balls, before Emma cracked open two cans of Coca-Cola – one can per cup.

“Give it a stir and cheers,” Emma exclaimed as she took her first sip. Instead of waiting for the marshmallow to melt in her cup, Emma grabbed her straw and scraped the sticky spread off the sides.

Since Emma posted her Fluffy Coke tutorial, eager viewers have rushed to try the creamy concoction for themselves. While some loved the drink, others expressed concern about its sugar content.

A standard 12-ounce can of Coca-Cola contains 39 grams of sugar, while two tablespoons of marshmallow creme contains six grams of added sugar. For those concerned about nutritional content, Diet Coke and Coke Zero are sugar-free.

TikTok user Noah Stepherson urged his followers to choose the Marshmallow Fluff brand over the Jet-Puffed fluff for anyone who wanted to make the drink a little lower in calories. The Jet-puffed fluff has just 45 calories, while the Marshmallow Fluff has 40 calories.

“Girl math is mostly on the sidelines, so less than 45 calories,” one TikTok user joked under Stepherson’s video.

TikTok account Food52 has declared Fluffy Coke the new “dirty soda” of the summer and an alternative to an afternoon cup of coffee in their taste test video that has been viewed over 126,000 times.