John Deere, Harley Davidson and the filmmaker exposing the woke Marxist corporate takeover

Robby Starbuck, a conservative activist and filmmaker, has made waves by exposing the woke takeovers of Tractor Supply, John Deere, and Harley Davidson. But will the backlash these companies are experiencing be enough to stop the Marxist infiltration of corporate America altogether?

By now, we’re all aware of the 2023 Bud Light saga, which saw the mega-brand ousted from its position as America’s most popular beer due to its support for woke agendas.

Fewer people know that other American brands have come under fire for similar reasons, including John Deere, Tractor Supply, and Harley Davidson. Even fewer people know the man largely responsible for the latest wave of backlash against woke capitalism. That man is Robby Starbuck, and he’s worked tirelessly to expose the leftward drift of these companies. He’s a filmmaker and conservative activist whose mother and grandparents brought him to the U.S. as a child after fleeing communist Cuba. The former Trump supporter began operating as a corporate watchdog after he uncovered the woke policies of Tractor Supply, a company he used to buy feed for the cattle on his Nashville-area farm, and found that his social media posts had prompted a response from the company: They effectively scrapped their DEI (diversity, equity, and inclusion) initiatives and carbon targets.

Since then, Starbucks hasn’t looked back. He realized that the techniques used against Tractor Supply could be used against other brands, especially those whose consumer bases are largely rural and conservative and who will feel betrayed by corporate policies that pander to the zeitgeist of demonic and destructive woke idiocy. John Deere next came into his sights when he exposed a number of their corrupt policies, including gender and sexual orientation training, racial identity groups at the company’s headquarters, funding for a pride event for children as young as three, welcoming groups that identify themselves based on their sexual perversions (LGBTQ+ groups), and moving jobs to Mexico while laying off American workers.

John Deere has since backtracked on some of these initiatives, stating that it “will no longer participate in or support external social or cultural awareness events, parades, festivals or events.” However, the company said that a diverse workforce allows it to meet customer needs and that it “will continue to monitor and promote the diversity of our organization,” despite denying the existence of diversity quotas.

The latest brand under Starbucks’ microscope is Harley Davidson. Starbucks claimed on The Dennis Prager Show that the company’s CEO, Jochen Zeitz, is a woke activist and that the company promoted the Critical Race Theory (CRT) book “White Fragility” to its employees and became a member of the Wisconsin LGBTQ+ Chamber of Commerce. In the video, Starbuck points out that this political/social activism is also just bad business on Harley Davidson’s part. “They’re not aligned with their customer base… They have a fiduciary duty to shareholders to actually do things that are in the best interest of the company’s bottom line. That’s not the case with the way they’ve adopted wokeness, because it’s clearly not aligned with their customer base.” The situation at the big biker rally in Sturgis, South Dakota currently supports Starbucks’ claim: the Harley Davidson tent there is reportedly a “ghost town” as bikers boycott the company that no longer supports their values.

Harley Davidson may already be considering backtracking on their wokeness, as evidenced by their announcement that they are “evaluating policies, strategies and operations to ensure they are relevant to our business.” Is this a precursor to a shift in DEI policies? It’s too early to tell, but if they follow the pattern of Tractor Supply and John Deere, some sort of shift may be coming.

Starbuck has also released a documentary detailing the left’s deliberate sexualization, exploitation and indoctrination of children called “The War on Children.”

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