Bills fan in costume wins tickets to every major sports championship

BUFFALO, N.Y. (WIVB) — One lucky Bills Mafia superfan is on his way to attend the Super Bowl, as well as every other major sports championship this season.

Buffalo native Sarah Peterson attended Fanatics Fest in New York City this weekend dressed as a Bills Mafia fan and jumping on a foldable table, catching the attention of Fanatics CEO Michael Rubin.

“I think we’re still processing it,” Peterson said.

Peterson, born and raised in Riverside, now a teacher in Peekskill, attended Fanatics Fest, a convention that brought fans of all sports together, with her family.

“Everybody knew who we were right away. It didn’t matter what sport they were there for. They said, ‘That’s Bills Mafia,'” Peterson said.

Rubin was there looking for the “best dressed fan” of the event. Peterson was the winner with her Bills fan costume, featuring Zubaz pants, beer pong, condiments in honor of the legend “Pinto Ron” and of course a plastic table to jump on.

For her costume, Rubin gave her a prize package that included tickets to the Super Bowl, the World Series, the NBA Finals, the Stanley Cup, the MLS Cup, WWE WrestleMania and a UFC fight.

“One of my friends said, ‘You need to carry the table with fake legs,’ and I said, ‘I can do that.’ The legs are made out of a steel pole and corrugated tubing,” Peterson said. “I was laying on the floor with my legs up and my husband measured my femur, my shin, so it looked perfect. He really worked hard on it.”

“Not a minute went by without someone asking, ‘Can we take a picture or video?’” said Peterson’s son, Hudson.

In a video posted on X, formerly known as Twitter, Rubin is seen looking up to Peterson at the event and telling her the outfit was a “50 out of 10.”

“It was crazy, we’re still kind of speechless. Michael Rubin was so nice. We even FaceTimed Damar Hamlin with Michael Rubin,” Peterson said.

For Peterson, the fun didn’t stop there. Bills legend Jim Kelly stopped by to greet her and sign her costume.

“It was a dream come true. Jim Kelly took a picture of me and I thought, ‘Oh my God.’ He came around the table and I thought, ‘I’ve been watching you since I was a little girl. You made my childhood,'” Peterson said.