IKEA’s classic blue shopping bag gets a new design as a travel pillow

The blue Frakta bag, which is available in every IKEA store worldwide, has become a classic in the world of product design. The Swedish company has now teamed up with a Singaporean company to reinvent the bag and turn it into a travel pillow.

What would you call a classic Frakta bag-turned-travel-pillow? The Leftovers, of course. The already iconic product is the result of a collaboration between IKEA and creative agency The Secret Little Agency. The choice of a company in Singapore is no coincidence, as it is considered one of the most sleep-deprived countries in the world, according to YouGov Surveys.

With that in mind, the designers took the original Frakta and tweaked it a bit, adding soft fabrics and padding to create a fashionable portable pillow. One that still lets you haul your stuff inside, but also gives you the chance to nap during your commute, all while staying comfortable. And while the bag’s handle says “leave the rest to IKEA,” your stuff is protected inside not only by a generous amount of soft material, but also by a zipper that keeps everything from falling out.

“We selected fabrics that feel like sheets to the touch: smooth, soft and comfortable,” Nicholas Ye, Chief Creative Officer of The Secret Little Agency, told Dezeen. “The bag is something you can rest comfortably on, even in the least comfortable or unexpected places. We wanted to give the ever-hardworking, iconic blue Frakta a rest in Singapore.”

Unfortunately for anyone already excited about purchasing the limited edition bag, the Resten can’t simply be purchased at your local IKEA store. The only ways to get your hands on a pillow bag are to enter one of the social media contests or by attending IKEA Singapore’s Restfest, an event hosted by the Swedish furniture retailer from September 6 to 8.

The collab with The Secret Little Agency isn’t Frakta’s first makeover. The classic blue shopping bag is often the subject of IKEA collaborations, whether it’s with Balenciaga (resulting in a bag worth thousands) or guest designers like Virgil Abloh or Swedish House Mafia.