Social Panga celebrates 10th anniversary with rap song

Mumbai: Social Panga, an integrated creative and digital marketing agency now part of LS Digital, is celebrating 10 years in the industry. What started from a small office in Bangalore has now expanded to include offices in Bangalore, Mumbai, Delhi and Dubai.

Founded in 2014 by Himanshu Arora and Gaurav Arora with just a small team of three people and one service, the agency has grown to a team of over 400 mafias across multiple locations. Today, Social Panga offers services in the digital and creative space including creative and digital strategy, media planning and buying, branding and marketing communications, influencer marketing, video production and advanced technology-driven branding solutions.

To celebrate the #ADecadeofMafias, the agency released a rap song that illustrates their journey and shows the panga atmosphere!

Himanshu Arora Co-Founder Social Panga and Chief Mafia said, “It’s been an amazing ride, full of learnings, laughs and a few late night ‘what are we doing?’ moments, all filled with gratitude. I’m beyond excited about the challenges we’ve overcome and the victories we’ve celebrated, but most of all I’m grateful for everyone who has been a part of this 10-year Panga. As we gear up for the next chapter, we’re doubling down on our people (mafia) first mantra, looking at new global markets and our solutions first approach. Honestly, it feels like we’re just getting started and I can’t wait to see where this crazy journey takes us!”

Gaurav Arora, Co-Founder, Social Panga and Chief Mafia shared his sentiments and said, “10 years! It’s amazing how fast time has flown! This #ADecadeofMafias at Social Panga has been an exciting journey, filled with new opportunities, meaningful experiences and tremendous growth. Despite the intense competition in the industry, we have not only endured, we have thrived. As we celebrate our 10th anniversary, it is clear that our well-timed decisions and strategic moves have been crucial to our success. We are excited to begin the next chapter of our journey and look forward to sharing it with all our well-wishers!”