Air date: The Abercrombie Guys: The Dark Side of Cool

The Abercrombie Guys: The Dark Side of Cool is a Panorama British investigation into allegations of exploitation and abuse at the top of one of the largest fashion brands in the US.

Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retailer into a multi-billion dollar empire and the epitome of cool.

Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith.

Silenced for years by fear of breaching confidentiality agreements, these men describe feeling exploited and traumatized by their experiences, and a leading U.S. attorney has called for an investigation by prosecutors.

Wednesday September 25th at Stan.

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