Vice President Harris Launches New Campaign Against…

Vice President Kamala Harris speaks at a campaign event in Greensboro, N.C., Thursday, July 11, 2024. (AP Photo/Chuck Burton)

Vice President Kamala Harris recently unveiled a new campaign ad in response to a barrage of negative attacks from the Trump campaign and its allies as the 2024 election nears its climax. The ad, which was released Thursday evening, shows Harris addressing the camera directly and countering the negative portrayal of her with a message of unity and resilience.

In the ad, Harris emphasizes her lifelong commitment to fighting for others, citing her experience as a prosecutor, district attorney and attorney general. She emphasizes her efforts in the fight against drug cartels and human traffickers to protect communities, and positions herself as a champion for justice and public safety.

The ad comes amid a heated advertising battle, with data from AdImpact showing a largely negative tone in the Republican campaign’s message. A significant portion of Republican ads focused on immigration and crime, with a significant budget allocated to ads with negative messages.

Highlights her experience as a prosecutor, prosecutor and attorney general.
Harris tackles negative attacks with a message of unity and resilience.
Emphasizes efforts to combat drug cartels and human traffickers for public safety.

Many of the pro-Trump ads have highlighted stories of violent crimes blamed on illegal immigrants, in some cases directly implicating Harris. The Harris campaign’s response aims to counter these attacks by highlighting her law enforcement background and commitment to tackling illegal drugs and crime.

As the election approaches, both campaigns are stepping up their advertising efforts, with the Harris campaign allocating about $28 million in ad time this week, focusing primarily on key battleground states.

The ad serves as a strategic move by the Harris campaign to reframe the narrative and appeal to voters tired of divisive politics, urging a shift to a more constructive and inclusive approach to governance.

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