The place where no child is safe – De Stal

Canada is one of the safest places in the world for children. Unless they’re online. No child is safe online.

The Canadian Center for Child Protection (C3P) and no permanent address Safe spaces The campaign features heartbreaking, true stories of online abuse from six courageous mothers. Safe Spaces alerts parents to the fact that there is currently nowhere safe for a Canadian child – not their school, not their playground, not even their own bedroom – once they are online.

In the campaign film, the mothers of the six victims of online sexual exploitation tell their child’s story from the same places where they thought their child would be safe. Not only have these mothers suffered from the nightmare of what happened to their children, they have also suffered from the assumption by many Canadians that it is somehow their fault for not keeping their children safe. This is the prejudice of the Safe spaces campaign wants to change. This can happen to anyone. Predators are everywhere online. And they target everyone. The campaign urges Canadians to support the federal government’s Online Harms Bill, which requires social media companies to provide meaningful protections to children online.

“These courageous mothers chose to share their heartbreaking stories to help Canadians understand why we urgently need legislation to protect our children from dangerous spaces online, just as we do offline,” said Lianna McDonald, executive director of C3P. “This is why we need safety rules for the platforms children use every day, as proposed in the Online Harms Bill.”

“We were overwhelmed by the courage of these mothers who shared their stories. As a parent, it’s scary to think that we allow our children to go online every day, when there are so few protections in place in Canada right now. This is a wake-up call to all parents that this can happen to anyone, anywhere,” said Alexis Bronstorph, chief creative officer at No Fixed Address.

Credits
Client: The Canadian Center for Child Protection (C3P)
Executive Director: Lianna McDonald
Associate Executive Director: Signy Arnason
Senior Communications Manager: Avery Wolaniuk
Communications Coordinator: Nicole Brownlee

Creative agency: No fixed address Inc.
Co-founder and CEO: Dave Lafond
Chairperson: Priyanka Goswami
CCOs: Alexis Bronstorph & Kelsey Horne
Executive Creative Director and Copywriter: Stuart Macmillan
Creative director of art and designer: Jean-Philippe Dugal
VP, Integrated Production: Cherie O’Connor
Group Accounts Director: Shawne Elnicki
Account supervisor: Sarah Loo
Production company: Carton Rouge
Director: Amélie Hardy
Executive producer: Nicolas Robert
Art director: Maxine Dutil Gravel
Production manager: Marie-Anne April-Horth
Production Coordinator: Aryane Roberge

Music production: Circumflex
Creative director: Paul-Etienne Cote
Executive producer: Houng Ngui

Editorial: Outside
Editor: Alison Gordon
Executive Producers: Kristina Anzlinger & Kayan Choi

Post-production: Alter Ego
Colorist: Lily Henry
Online artist: Victoria Gatson
Producer: Spencer Butt
Executive producer: Hilda Pereira