Ad of the day: Mothers speak out against online child exploitation in powerful campaign

The Canadian Center for Child Protection and advertising agency No Fixed Address are back with a chilling spot that brings many parents’ worst nightmares to life.

A moving new film raising awareness about online child sexual exploitation highlights that while Canada is considered one of the safest places to raise children, that safety disappears once they go online.

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The Canadian Center for Child Protection’s latest annual campaign, titled “Safe Spaces,” features six courageous mothers sharing their personal stories. They all share their child’s experiences from the same places they thought their child would be safe, such as a music room at school or their bedroom.

The campaign urges Canadians to support the federal government’s Online Harms Bill, which requires social media companies to provide meaningful protections to children online.

Credits

C3P

Executive Director: Lianna McDonald

Associate Executive Director: Signy Arnason

Senior Communications Manager: Avery Wolaniuk

Communications Coordinator: Nicole Brownlee

No permanent address

Co-founder and CEO: Dave Lafond

The Chairman, no permanent address: Priyanka Goswami

Chief creative officer: Alexis Bronstorph and Kelsey Horne

Vice President, Integrated Manufacturing: Cherie O’Connor

Executive Creative Director and Copywriter: Stuart Macmillan

Creative director, art and designer: Jean-Philippe Dugal

Group Accounts Director: Shawne Elnicki

Account supervisor: Sarah Loo

Production

Cardboard Rouge

Director: Amélie Hardy

Executive producer: Nicolas Robert

Art director: Maxine Dutil Gravel

Production manager: Marie-Anne April-Horth

Production Coordinator: Aryane Roberge

Circonflex

Creative director: Paul-Etienne Cote

Executive producer: Houng Ngui

Outsider

Editor: Alison Gordon

Executive producer: Kristina Anzlinger

Executive producer: Kayan Choi

Alter ego

Colorist: Lily Henry

Online artist: Victoria Gatson

Producer: Spencer Butt

Executive producer: Hilda Pereira

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