Where You Can Find Us During the Day!

Amsterdam, 16–20 October 2024 – The Amsterdam Dance Event (ADE) has unveiled the final lineup for its 2024 edition, solidifying its position as the largest and most influential electronic music festival and conference in the world. This year’s ADE will feature over 1,000 events in more than 200 venues across Amsterdam, drawing over 3,000 performing artists.

Taking place from October 16 to 20, ADE 2024 will include a diverse range of performances, conferences, and interactive events, attracting electronic music lovers and industry professionals alike. The festival will kick off with five ADE Official Opening Concerts happening simultaneously on Wednesday, October 16.

In the first round, we would like to take a look at conferences.

Industry Course with Awakenings’ Rocco Veenboer & Tim Middelesch

This exclusive industry masterclass with Rocco Veenboer and Tim Middelesch, past and current directors of Awakenings, is available only to selected ADE Lab Course members. If you’re eager to boost your career and enjoy perks like ADE Lab Alumni status, community building, and discounts, sign-ups are now closed. Selected participants will be contacted by Friday, September 27.

ADE 2024 Final Lineup: Where You Can Find Us During the Day! Our conference picks! — *Stephen VP*

20 Years of Tomorrowland: How to Rise and Stay on Top

Celebrate Tomorrowland’s milestone anniversary by uncovering the secrets behind its global success and innovation in dance music. Join founder Michiel Beers as he shares how the festival evolved from a local event to one of the world’s most iconic dance festivals. Learn how Tomorrowland pushes boundaries, embraces technology, and creates unforgettable experiences. Whether you’re an industry veteran or aspiring talent, this keynote offers key strategies, creative insights, and lessons from Tomorrowland’s journey.

All About Artist Handling

Esther Gramsma, who has worked with top artists like The Blessed Madonna and Jennifer Lopez, will lead a deep dive into Artist Handling at ADE Lab. She’ll cover everything from pre-event logistics to day-of operations and post-event follow-ups, sharing insights on coordinating with artists and ensuring a seamless experience. This is your chance to ask questions and learn from Esther’s extensive experience in managing A-list talent.

fabric London and the Tales of 25 Years of Existence

Speakers: Andrew Blackett & Judy Griffith (Fabric)
Moderator: Dave Clarke

Celebrating 25 years in clubland is no small feat. Join us as we talk to Fabric about their journey, from highs and challenges to their cultural impact. We’ll explore why Fabric remains a weekly staple and is so respected in both the music industry and by clubbers and artists alike.

All About Artist Management

Behind every successful artist is a dedicated manager who turns vision into reality and supports their career. But what does it mean to be an artist manager?

At ADE Lab, six seasoned managers from LA-based The Circuit Group—representing artists like Deadmau5, Aluna, Anabel Englund, and Chris Lake—will share insights. Learn what it takes to find the right artist, build a long-term career, and navigate the music industry. This is your chance to ask the pros about the role of an artist manager and what it takes to succeed.

Artist Branding: How to Build an Artist Brand

Celis Jansen and Joeri Worm, from Sony Music Benelux, lead branding efforts for artists like Lost Frequencies and Sam Feldt. In this talk, they’ll explore how to build your own artist brand through creative direction, visual identity, and strategic thinking. Learn their branding process, tips, and tricks to strengthen the connection between artists and fans.

Meet the Media

Professionals: Patrick Hinton (Mixmag), Rida Naser (Sirius XM), Andres Nieto (Sirius XM), Anoûl Hendriks (SLAM!), Anton van Lieshout (SLAM!), Laureline Teste Wyrich (Clubbing TV), Thomas Frost (Crack), Alex Lambeau (Dancing Astronaut), Oliver Tryon (CULTR), Antonio Afonso (Dance Club Magazine), Joshua Chin (Resident Advisor), Renee Castee (1 MUSIC AVE), Cary Vance (1 MUSIC AVE), Hugo Schaap (NPO 3FM), More TBA

Join this focused networking event at the ADE Matchmaking Hub in the Pulitzer Hotel. “Meet the Media” connects Pro delegates with top media professionals like Patrick Hinton (Mixmag), Rida Naser (Sirius XM), Anoûl Hendriks (SLAM!), and more. In this informal session, you’ll move around the room, make quick pitches, and connect with industry leaders in a fresh take on speed networking. The session begins with an intro to the professionals and ends with one-on-one networking.

Creating Faster Than You Can Overthink

Speakers:
DJ MELL G (DJ, Producer)
Johannes Ruß (Head of Product, Ableton)
Nadia Struiwigh (DJ, Producer)

Moderator: Joseph Joyce (Editorial Writer & Media Producer, Ableton)

Overthinking can stifle creativity, leading to doubt and perfectionism. In this session, we’ll explore how embracing spontaneity can help artists tap into their instincts and maintain originality in music-making.

As modern music tools evolve to support fast, intuitive creation, challenges arise in balancing speed with quality. Joseph Joyce will lead a discussion with DJ MELL G, Nadia Struiwigh, and Johannes Ruß on how to create authentically and powerfully without overthinking. They’ll share insights on using the right tools to streamline the creative process and empower artists to bring their ideas to life effortlessly.

A Guide for Entrepreneurs: Fundraising in the Cultural Space

Speakers: Alex Brees (Co-Founder/CEO, un:hurd), Andrea Rosen (Best Nights VC / Androosh), Jesper Theil Thomsen (SOUNDBOKS), Mattia Franco (xceed)

Moderators: Georgia Taglietti (ICNAC / AFEM)

Designed as a practical guide, this panel can offer insights from successful entrepreneurs and investors in the cultural sector, Un:hurd, Woov, Xceed and Soundboks. This panel will provide actionable advice on securing funding, navigating the investment landscape, and scaling cultural ventures.

Burnout Prevention & Creative Flourishing

“Burnout Prevention and Creativity,” featuring Lilia ‘Dangermami’ of Femme Bass Mafia, Tristan Hunt, and Louisahhh. This session will address diversity, inclusion, and burnout prevention in the music industry, offering actionable insights for fostering a supportive environment.

Lilia will share her experiences as the founder of Femme Bass Mafia, focusing on creating inclusive spaces that nurture creativity and prevent burnout. Tristan, a certified Transformational Coach with ADHD training, will discuss managing ADHD in the industry, providing practical tools to enhance creativity and productivity.

Louisahhh will advocate for supporting marginalized individuals and implementing inclusive practices, drawing on her experience as a consent educator to highlight the importance of safety in creative spaces.

The panel will explore reforming dysfunctional systems, addressing the needs of marginalized groups, and preventing burnout while fostering creativity. A Q&A session will follow, allowing attendees to engage directly with the panelists.

Funding Innovation in Music and Tech

The music industry is ripe for innovation, yet founders face significant funding challenges. We’ll explore key questions: Why are VCs hesitant to invest in music, and how can startups overcome these hurdles? How can we create a shared language to foster collaboration across music, tech, and culture?

Join us as we tackle these critical issues and uncover pathways to shape the future of music innovation.

Morning Ambient Set by DJ Mell G

Start your day with a soothing sonic bath led by DJ Mell G in a special ambient listening session, designed to bring mindfulness and calm to your hectic ADE week. Known for her precise selection of electro, breakbeat, techno, and EBM, DJ Mell G will guide you through hypnotic sounds and slower BPMs to ease into ADE Friday.

This session offers a chance to embrace self-care amidst the chaos of the industry. After the music, DJ Mell G will discuss the positive impact of self-care on her artistry in conversation with Solsync’s Veronique Leon.

Feng Shui your Studio Set-up with Helena Ho

Helena Ho, known as DJ Vân Anh, has enhanced her creativity through studies in Chinese metaphysics, including feng shui. These tools help people connect with their destiny and optimize their environment for success. Noticing common struggles among her producer friends regarding studio layouts and achieving a flow state, she emphasizes the importance of energy in creative spaces.

Join Helena’s workshop on optimizing your studio setup with feng shui principles and Qi flow, whether you’re a beginner or an established producer. She’ll teach you how to transform the energy of your space to boost creativity. A few participants will also receive live analysis and personalized advice on improving their studio setup.

Unlock your creative potential by learning about the impact of feng shui on your workspace. Come curious and ready to explore the flow state of mind!

Meet the Event Organizers & Promoters

Professionals:
bebe bad (Freï), Emmett Costello (AVA), Maarten Pordon (OPTISCH), Rakesh Sharma (KESH.network), Sarah McBriar (AVA), Stefanie van der Meijden (Thuishaven), Tamara de Jong (ZeeZout), Rhea Ruben (ZeeZout), Emilie Rosnes (cathar_sis), Sven Bergshoeff (E&A Events), Tim de Rooij (Thuishaven, NL), Tim Middelesch (Awakenings), Vindya (Daytimers), Sita Shah (Daytimers), Olga Zegers (Westergas), Evan Chen (East Electronic Event), Ioana Chereji (UNTOLD Universe), Guga Trevisani (Entourage Live/Artists), Jim Neyda (Bon Bon Entertainment), Henry X (Blends World), Gregory Tevreden (Infinite Genius)

Host: Renske van Kollenburg

Join the “Meet the Professionals” series at the ADE Matchmaking Hub in the Pulitzer Hotel for a focused networking experience with event organizers and promoters. This informal session allows Pro delegates to connect with a curated group of industry professionals, unlocking unique business opportunities.

Prepare to move around the room, make introductions, and pitch your appeal in this fresh take on speed networking. The session will begin with in-depth introductions and conclude with one-on-one networking opportunities.

Playing, Producing and Processing Vinyl with Freddy K

Since the ’90s, Alessio Armeni, known as Freddy K, has been a most important force in the techno scene. From his early days with the Virus radio show in Rome to his work with ACV and his own KEY Vinyl label, Freddy K has shaped the techno community with a strong focus on vinyl. His dynamic marathon DJ sets and commitment to the medium have cemented his reputation in techno’s evolution.

In this session, Freddy K will share his passion for vinyl, discussing its relevance in the digital age, the current renaissance, and insights into running a successful vinyl-focused label. Whether you’re a DJ, producer, or aspiring industry professional, you’ll gain a deeper understanding of the artform from his wealth of experience.

If you’re interested in releasing your own work on vinyl or starting a vinyl label, join Freddy K for the intimate workshop ‘From Studio to the Shop,’ where he’ll provide a step-by-step guide to entering the analog realm.

Kölsch: In Conversation with Dave Clarke

A relaxed conversation with Danish DJ/Producer Kölsch as he shares insights into his musical career. Discover how growing up in the Freetown of Christiana influenced his choices in studio gear and style. He’ll also share stories from his travels and discuss some of his favorite productions. Plus, learn about his impressive cooking skills and how he feels about winning the ADE Cook Off three times!

Amelie Lens x Charlotte de Witte

Amelie Lens and Charlotte de Witte will headline the ADE Pro Conference, revealing their new partnership and future plans for the first time. These techno pioneers are joining forces for unique collaborative DJ sets and will share their journey leading up to this project during their ADE Pro panel.

Known for their commanding stage presence, Lens and De Witte are set to deliver an unforgettable experience in Belgium with a trio of b2b sets at Ghent’s Flanders Expo in January and February. For those eager to learn more, join ADE Pro for an exclusive sneak peek!

machìna x Roelof Knol Interactive A/V performance ‘Action’

Interactive A/V Performance

This A/V live performance features real-time on-stage movements for an innovative experience.

machìna delivers a live dance music performance centered around a drum machine, showcasing tracks from her latest release, Action. This ongoing series explores creating dance music from fundamental rhythms and sounds, emphasizing simple techno beats and layered percussion. Designed for various venues, the performance allows for on-stage tweaking to enhance the experience.

Visual artist Roelof Knol adds depth with a real-time light show characterized by bold, minimalist aesthetics. His responsive light interventions complement machìna’s infectious beats, amplifying her energetic presence. This collaboration aims to engage the audience by demonstrating the sound creation process and fostering a connection between music, visuals, and the moment.

The Future of Clubs and Venues

In the post-COVID landscape, people are going out less frequently, often saving for big-ticket events like Primavera Sound, Tomorrowland, or major indoor shows. This trend has led to smaller crowds for local nights, raising concerns about whether emerging talent is being nurtured. Will the younger generation become accustomed to the scale and spectacle of large events, neglecting the charm of grassroots clubs? Most importantly, how can these clubs reclaim their role in the music ecosystem as platforms for emerging and mid-sized acts?